Development Of Brandcraze.com At Digital Agency Catmandu 

Abstract

The main focus of this report is Web Based Application Development by using PHP and Wordpress, Content Management System based approach. Web based application provides far more compatibility to heterogeneous platforms comparison to traditional system and makes the system manageable. Web based applications also provide an added layer of security by removing the need for the user to have access to the data and back end servers. Thus, implementing web based applications offer competitive advantages to traditional software based systems allowing businesses to consolidate and streamline their systems and processes and reduce costs. .
For businesses that don’t have internationally recognized brands, there are significant reasons why building a good web branding strategy is important. It’s an area where the offline and online worlds collide and the continuation of offline branding into a website helps develop trust, recognition and delivers a constant experience. What works in print doesn’t always work digitally (and vice-versa) and a brand needs to follow through on all platforms - not just from print to their website but also social media and email so that every time you “touch” your audience you are building recognition.
It is more than this though - there is a lot of "noise" on the web and competitors are only a click away. Considering that a lot of visitors are coming into contact with a company for the first time (assuming SEO done the right way of course), if one doesn't grab and hold someone's attention within seconds (7 seconds according to research) one have lost them. Weak branding equates to a weak proposition - You need to stand out and getting the brand right on your website is vital to do that.
This report contains the details of the activities carried out during the internship conducted at Digital Agency Catmandu, Kumaripati, Lalitpur for three months ("November 17 2013 to February 23 2014) duration.