Web Application Promotion through Search Engine Optimization At “App Miller Pvt. Ltd.” - Final Year Internship Project Report 

Abstract

The rise in web technology has given a new opportunity to uplift the organizations web platform to a new level. Search Engine Optimization (SEO) is a way to enhance the web site in search engine ranking algorithm. Search Engines are the platform for end users to search for any product. The way each engines work depends on the algorithm written.
Search engine optimization is often about making modifications to parts of our website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on our site's user experience and performance in organic search results.
SEO is an effective, cost free way to promote ones page in organic manner. This is not easy, there are some restrictions but working daily on site and writing a great content with user friendly functionality can be a smart start. Search engine optimization is about putting the site's best foot forward when it comes to visibility in search engines, but the ultimate consumers are the users, not search engines.